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Producer Deepshikha Deshmukh lights up Latur village via her brand “Love Organically”

Today on World Earth Day, everyone seems to be talking about how we as inhabitants of Mother Earth should take ownership for our contribution in safeguarding our environment. Paving the way from the B-Town brigade is producer Deepshikha Deshmukh. In addition to running the successful Pooja Entertainment empire with her brother Jackky Bhagnani, Deepshikha is also known as someone who looks beyond the ordinary to make a difference in the world.

Proving her commitment to the planet, Deepshikha and her ayurvedic and natural skincare brand range – Love Organically has taken the lead to recycle their unused stock to make lamps, which will be given out to Latur Village. Eliciting the guidance of the Recycle Man of India himself – Dr Binish Desai, Deepshikha and her team guided their all women work force on how to reuse the waste generated by their brand to create the raw material for solar lamps. The pandemic did give rise to a lot of unused product stock, which would have otherwise just been a waste. Being someone who never allows adversity to stand in her way, Deepshikha saw this as an opportunity which she grabbed onto and gave it this incredible direction of up-cycling them to solar lamps for the Latur village with the right partners.

Talking about this special recycling and lighting up initiative, Deepshikha says, “During the pandemic, us at Love Organically (like many others), had to pause our operations and as an outcome suffered losses in terms of material. Quality is of utmost priority to us and hence seeing quality products go unused was just heart-breaking. The team and I got together to think of what else we can do and how best can this material be utilized in favor of people at large. Seeing the material get recycled to create these solar lamps under Dr Desai’s watchful eye was just amazing. We decided to give these solar lamps across an entire village in Latur, thus ensuring that we were lighting up lives of the farmers thanks to whom we get all our raw materials-thus completing the circle and giving back to Mother Earth by reducing her burden and empowering rural women in the process, which is the very core of Love Organically.”

Talking about his association with Deepshikha and Love Organically, The Recycle Man of India – Dr Binish Desai says, “I’ve been associated and worked with Deepshikha and the team at Pooja Entertainment for quite sometime now and it’s great to see a company that’s committed to making the world a better place – by way of meaningful entertainment and by virtue of their various pro-environment endeavours. This one has been especially heartwarming because we recycled fantastic quality products to create state of the art powerful solar lamps. We are so happy that we’ve been at the helm of an endeavour to light up a village in Latur.”

Deepshikha has ensured that the belief and commitment to furthering a sustainable world also extends to her projects at Pooja Entertainment. As a producer too, Deepshikha led the way to have the entire cast and crew commit themselves to a better future. They ensured an optimal use of plastic on the sets of their films Coolie No.1 and Bellbottom – reminding the importance of being environmentally conscious with every member of the cast and crew.

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